Fluorescent finish. Pricing includes the English scale with your straight-line ad copy printed below in one color on one side. English scaling will be used unless otherwise specified. Unless otherwise specified, factory will ship assorted colors with black imprint. Please call factory for quotation if: (1) Logo over 3" is required, (2) Custom lettering is required or (3) Custom size ruler is required. Imprint Area: Price includes 40 characters and spaces. Over that requires additional charges. Maximum logo height is 1/2". Size is 5/32" x 1-1/8" x 12".