Natural finish. Pricing includes the English & Metric scale with your straight-line ad copy printed between the scales in one color on one side. English & Metric scale will be used unless specified otherwise. Please contact factory for quotation if: (1) You wish to have a logo that exceeds 3", (2) Custom lettering is required or (3) Custom size ruler or scale is required. Imprint Area: Price includes 40 characters and spaces. Over that requires additional charges. Maximum logo height is 1/4". Size is 5/32" x 1-1/8" x 12".