Lightweight, round design badge reel features a 30" sturdy nylon retracting cord. Strong snap lock and alligator clip for universal use. Price includes one color, one location Pad imprint. Product Dimensions: 1-5/8"H x 1-3/8"W. Standard imprint area is centered on reel, 11/16" diameter. Can also be imprinted on outer edge, 1/2" radius. Standard imprint area will be utilized unless otherwise specified. Badge/badge pouch not included. White imprint color recommended for best visibility on translucent item colors.