The Quickview 12" Ruler features a four color process image on the front of a paper insert under a protective lens. Clear item color has a black scale; translucent colors feature silver scales. Optional second side copy available on insert; please call for details and pricing. Price includes Four Color Process imprint on one side. Product Dimensions: 2-1/16"W x 12-1/2"L. Imprint Area: 1"W x 11-1/4"L. Individually poly-bagged.