January 31, 2011 — Atlanta, GEORGIA — InkHead Promotional Products, an Atlanta-based promotional products company, is happy to announce the expansion of its business relationships with Broder and SanMar, two of the industry’s most renowned suppliers. As a result of these partnerships, InkHead’s apparel offering has grown to nearly 2,000 products, and following the completion of the SanMar agreement, InkHead will have almost 3,000 apparel items in its catalog. The partnership helps InkHead gain ground in the one of the fastest-growing segments of the advertising premium market, wearable promotional items.
“Partnering with key suppliers such as Broder and SanMar is a win-win-win,” says InkHead COO Jason Miller, “It’s a win for us because we get to offer more products in a wildly expanding segment of our industry. It’s a win for Broder and SanMar because they get more business, and most importantly, it’s a win for our customers, as we can pass the savings in cost and time as a result of these partnerships along to them.”
The details of these new partnerships came in shortly before InkHead updated the product and category URLs of every item in their catalog, which they hope will make it easier for customers to find and procure the promotional items they need for their marketing campaigns. InkHead has plans to make further improvements to their online catalog by creating new categories and reclassifying existing items. They hope these steps, in addition to the new partnerships with Broder and SanMar, will solidify their position as the leaders in technical innovation in the promotional products industry.
About InkHead Promotional Products
InkHead Promotional Products has grown to become a leading distributor in the advertising specialty industry. By offering a diverse catalog of promotional items, ranging from personalized pens to custom journals, InkHead has just the product businesses and organizations need to jump-start any campaign or promotion. Thanks to InkHead’s knowledgeable sales staff whole-heartedly dedicated to its customers, the company has formed key partnerships with companies and organizations in a variety of industries in both the public and private sector, including Fortune 500 companies, government agencies, the military, schools, sports teams, and small businesses. InkHead’s promise to its customers is two-fold: to provide unparalleled technical innovation and unbeatable customer service.
Without knowing it, millions of people wear apparel and accessories distributed by Broder. Consumers may not recognize the company’s name, but clothiers and promotional agencies certainly do. Whether the item is a company golf shirt, a t-shirt from a rock concert, or a souvenir shirt from a vacation destination, chances are it has passed through one of Broder’s many Distribution Centers or Express Pick-Up Centers in the United States. Broder supplies imprintable apparel and accessories to screenprinters, embroiderers, promotional products distributors, athletic dealers, and other businesses.
Family-owned since 1971, Seattle-based SanMar is an award-winning supplier of 14 retail, private label and mill brands. The company supplies apparel and accessories to screen printers, embroiderers, promotional products distributors, athletic dealers, industrial launderers and more – whether they are outfitting a Fortune 500 corporation or the local bowling team.