Clear lacquer finish. Pricing includes the English and Metric scale with your straight-line ad copy printed between the scales in one color on one side. English and Metric scaling will be used unless English, millimeter or 1/2 centimeter specified. Please call factory for quotation if: (1) Logo over 3" is required, (2) Custom lettering is required or (3) Custom size ruler is required. Imprint Area: Price includes 40 characters and spaces. Over that requires additional charges. Maximum logo height is 1/4". Size is 5/32" x 1-1/8" x 12".