I love clever direct mail advertising! This piece for Scandinavia’s Langley Travel (known as “the skier’s travel agency”) was sent out to existing customers to remind them of the upcoming ski season in Japan. By focusing the campaign to existing clients, Langley knows they’re reaching their target market. The miniature ski bag embroidered with Langley’s logo contains chopsticks imprinted with “Niseko, Japan” and Langley’s booking phone number.
By combining an item instantly recognizable to the target audience with an item directly associated with the message, Langley was able to deliver a very focused and memorable piece of advertising. Even if a client wasn’t interested in this particular trip, they’d certainly remember the promotion and the agency that sent it. But why stop with just the direct mailer?
We have some great Custom Promotional Travel Accessories that would be perfect thank-you gifts to send to clients who followed through from the mailer with a booking.
Via Ads of the World