Thanks to its 750 million active users, Facebook has become the new marketing frontier for most companies, many of which are struggling to attain an audience on their Facebook pages—making Facebook contests an ideal solution.
Contests are good for several reasons, namely to amass fans, engage your audience, collect data, and convert prospects into brand advocates. What’s more, by coupling a Facebook contest with a business promotional gift, you will literally have customers clamoring to market your brand for you.
So why should your company hold a Facebook contest? Let’s take a look at the 4 reasons Ben Pickering offered Mashable.
Before you run a contest on Facebook, however, make sure you have familiarized yourself with Facebook’s policies surrounding contests. Many of the ideas you find online are actually against their terms of service, and you run the risk of having your page deactivated if you go against them. The easiest way to run a contest in line with Facebook policies is to use a third-party app such as North Social or Wildfire.
With over 375 million users logged in daily, Facebook is the newest target for companies to advertise their services. Use a contest to accelerate the growth of your fan base, speak with your customers, garner useful data, or enable others to market your business for you.