Here’s a trick you can try pretty much anywhere. Whether you’re in a coffee shop, at your desk, standing in line at the bank, sitting at your kitchen table at home – anywhere – there is probably a pen within reach. Likely, this is because you’ve got one in your pocket, but furthermore, pens litter just about every room. You’ve probably got five to 10 in your desk at work, and maybe some of them don’t even work any longer! Pens are as ubiquitous as writing implements get – more popular than pencils, even! This is one reason promotional pens make such excellent investments.
But when it comes to pens, the right style can go a long way. As elegant and nice as a fountain pen can be, it’s not ideal for mass distribution. The best pens tend to be stylish enough that they’re worth holding onto, while conventional enough to make them worth carrying around. That leaves two prime options: the ballpoint and the rollerball.
Ballpoint pens: Perhaps the most commonly found writing instrument of modern times, a ballpoint pen is simple, spare and reliable without sacrificing good looks. They use internal ink reservoirs that bear down on a small spherical point. When the sphere moves, ink is dispensed from the reservoir through the tip. This lends ink an even flow, ideal for writing. Your company’s name will also look great imprinted along the side of custom ballpoint pens – you could even include a miniature logo!
Rollerball pens: The most immediately noticeable difference between rollerball pens and ballpoint is the ink. While rollerballs use the same spherical writing mechanism at the pen’s tip, its ink is a water-based mixture – often called gelled ink. Smoother and wetter than ballpoint ink, rollerballs have the effect of a fountain pen without the hassle or mess. Rollerball pens are a classy alternative to ballpoints, although they don’t enjoy quite the same popularity. As beautiful as rollerball ink is, it’s preferable for formal documents or writing on thick paper. This doesn’t make custom rollerball pens any less of a fantastic investment for your brand name however, since they’re sure to be a popular promotional item.
Once you’ve picked out the pen that fits your company best, don’t hesitate to make the leap on the original viral marketing campaign. Simply put, nothing travels further or faster than pens. So order yourself a batch and start handing them out today! Let us know any great places to hand them out, like trade shows or local shops!