You have to get your name out there to run a successful business, but how can you promote your brand on a tight or nonexistent budget? Let’s take a look at some options that offer more bang for limited marketing bucks.
With billions of active users spending time daily on numerous platforms, your audience awaits you. If you haven’t already, join the networks your customers frequent and let the marketing begin, for low cost or nothing at all:
In addition to leveraging social media, you can host your own podcast for free as a way to build a community within your industry, reach prospective customers, and raise awareness of your brand. Furthermore, invite your contacts via email to complete a survey, and compile data into an insightful report people will want to share. Play to your strengths and give it your best effort to ensure your hard work pays off.
Let’s think outside the Internet. Make your brand visible for people in your region so you can direct more local customers to your business:
Time is money, and you might feel the pinch when removing yourself from other business responsibilities to focus on marketing, even if the work costs you nothing. In this case, creative problem solving comes in handy:
As you can see, marketing your brand is possible on a shoestring budget. Whatever you do, don’t sacrifice promoting your business simply because you have fewer resources than you desire. Your customers are counting on you. If you have ideas for how to keep the marketing engine moving forward with limited resources, please share in the comments!