This chart from Mobio shows the growth of QR code scanning from Q1 2010 to Q1 2011.
Make sure you take a look at marketing with QR codes, specifically QR Code Marketing with Promotional Products
and the 10 Commandments of QR Code Advertising
Now that you have some idea of how to use QR codes, let’s look at some reasons why you should be marketing with QR codes.
4 Reasons For Marketing with QR Codes
- QR code scanning growing at an alarming rate. A recent study by Mobio found that QR code scanning was up by 4,549% in the first quarter of 2011 from the first quarter of 2010. You read that right — 4,549%. This number is bound to grow as smartphones become more and more commonplace.
- Once someone has scanned a QR code, they are likely to do it again. According to the Mobio report mentioned above, 62% of people who scan QR codes don’t just scan once; they’re repeat scanners.
- QR codes improve ad and brand recall. According to a study by MGH, 72% of smartphone user respondents surveyed stated that they would be likely to recall an ad with a QR code in it.
- QR codes can be imprinted on all sorts of promotional products. Whether you’re buying custom canvas tote bags, customized fans or promotional keyrings, InkHead can help you find a product suitable for marketing with QR codes.
The Bottom Line
These are not the only reasons for marketing with QR codes. Perhaps the biggest reason to do so is that QR codes offer your customer an opportunity to connect with your company in a whole new way. However you choose to use QR codes, that interaction will be more memorable to your customers than if they just saw an advertisement for your business.
Whatever you do, just remember this rule of thumb for marketing with QR codes: Give them something that will make them come back.