Déjà vu, or that feeling that you have already experienced something, occurs throughout Marketing Departments around the world. Many companies get into a groove of ordering and reordering the same products every year.
I will never forget a trade show I went to recently where I sat in on a marketing seminar for the Promotional Product Industry. It started off with the emphasis that just because we sell products that help market for other businesses, this does not meant that we should not market for ourselves. I agree with this statement 100%, however, the rest of the seminar fell a little flat. The speaker went on to describe the importance of having your name, company name, phone number, address, and email on every item. Now, that’s all well and good, but zzzzzzzzzzzzzzzz. BE CREATIVE. BE DIFFERENT. HAVE FUN WITH YOUR DESIGNS.
While your contact information is important, it is not something that you need on your promotional products. Many businesses put a website or a phone number along with their logo which keeps their company name and information in the mind of the client without crowding the imprint area. The website is a key element of owning a business in this day and age. It does not have to be top of the line, but it needs to be easy to navigate while having your product or service information, goals and mission statement along with your contact information.
When someone in your company says you need to order pens, why not order stylus pens with a full color imprint like the Noble Grip Pen and Stylus. A product that has multiple functions makes a customer feel that you spent a little more on them and adding a creative logo with your website, like suggested above, will offer a cleaner more up to date look. Another pen alternative would be the Original Bend-A-Pen which is a unique way to catch your customer’s eye.
We see so many tote bag orders come through requesting a one color text imprint, this is fine, but it does help differentiate your business. You have to think about the competition and whether or not spending a little extra on a nicer bag or a more prominent imprint would help push your business to the forefront. For example let’s say you own a woman’s boutique and you would like to sell a nice reusable shopping bag for customers to use while they shop in your store. Instead of ordering the standard grocery tote or something similar, why not up the ante with our Medium Utility Tote. This bag is on trend and even with a one color imprint the bag will show off your business unlike the standard canvas or nonwoven totes. Your customers will be more likely to use the bag outside of your store and further spread your brand and message.
More examples of how our customers used creative marketing with their promotional products:
So when you are thinking about reordering your pens or bags, why not check out InkHead’s Newest tab to see if there is anything that could enhance your brand.