As another summer comes to a close and we gear up for the next academic semester, school organizations are starting to decide on the promotional products they want for the upcoming year. High school and collegiate groups all over the country use a wide variety of promotional materials to attract fans to events, encourage students to join clubs, and promote various initiatives and causes.
While nearly every group uses some sort of promotional tactics to achieve their goals, there isn’t a one-size-fits-all formula selecting items. There are a couple of important things to consider when choosing the right promotional materials for your club or organization.
When deciding on the most effective type of promotional materials it’s important that you take into account the kind of organization you are advertising. The promotional items that you provide should be aligned with the brand of your group and how you want to be perceived on campus or in the community.
Groups that are focused on technology should consider providing prospective and current members with something innovative, but also useful, like a USB adapter or a miniature speaker. This differs from the college fraternity, which would do well to market tank tops, custom koozies, and other materials associated with having a good time.
Budgetary considerations should play a part in the types of promotional materials you can purchase, and in what quantities. It might seem like a great idea to purchase Bluetooth speakers to giveaway at your next event, however if it’s going to put your organization in the red, you might want to reconsider your strategy.
If you are using promotional materials to build brand awareness and attract new people to your organization, what you provide should be in line with the type of new members you want to attract. It’s imperative you match what you’re offering with what is interesting and valuable to your target audience.
For example, if you are an organization focused on running and fitness, custom water bottles or smart phone arm bands would be a better option than say, diner mugs. Remember, whatever you provide needs to be properly branded but also useful. If you’re giving away products that are being thrown away or stashed in desk drawers you should rethink your promotional strategy.
Maybe you aren’t looking for new members, but instead are using promotional items to encourage participation in an event or cause. Opt for something cost effective that gives you enough space to convey a lot of information (what’s the cause, website, upcoming events). Though relatively basic, t-shirts and lanyards work great for this purpose. You can get all the information out in the open on an item that people will use.
With a little bit of thought and a well-crafted strategy, the right promotional materials can have a positive impact on your organization. What are some other things academic organizations should consider when deciding on the best promotional items?