When it comes to spreading the word about your business or brand to potential customers, custom promotional products are always a good idea. Not only do consumers enjoy getting free custom pens or promotional tote bags, but they will constantly be reminded of your business – a great way to supplement your advertising strategy. It might just seem like a free pair of sunglasses at first, but you can bet when they’re in need of services your organization provides, they’ll likely be coming to you first.
This same type of promotional logic applies to employee apparel as well. If you haven’t done so already, you might want to rethink your dress code policy to include custom shirts, jackets or hats that feature your business’ name and logo. Not convinced yet? Here are a few of the many reasons why it pays to purchase promotional business attire for your staff members.
As the old saying goes, the clothes make the man (or woman) – so don’t underestimate the impact that an attractive and professional uniform can have on an employee. Whether you operate a landscaping business, family restaurant or retail location, staff members tend to perform better when they are dressed in sophisticated clothing, particularly when those items feature your business’ name. This is because custom apparel consistently reminds workers that they are representing your whole organization when interacting with customers. You may find that they’re more attentive to customers’ needs with your logo on the front of their shirts.
Name recognition is a vital part of advertising, and company uniforms can become a key weapon in your greater marketing campaign. When your employees are sporting your company logo, they’re essentially walking, talking billboards for your brand. This advantage goes beyond your business’ location as well. As your staff members stop for coffee in the morning, head out for lunch or meet for drinks after work, their uniforms inform others of your company’s presence and show that your staff members are part of the local community.
Encouraging your employees to dress well can be a challenge if they don’t have suitable work clothes. Beyond finding something professional and attractive to wear every day, it can be expensive for staff members to keep up with changing fashion trends and laundry costs. Uniforms take some of the complexity out of finding something nice to wear every morning – reducing their wardrobe burden and boosting your brand’s recognition.