By now, you’ve most likely heard about Google’s acquisition of Motorola’s mobile division, putting the Mountain View company in a more competitive position with Apple and Microsoft—not to mention better protected against the impending patent infringement suits from the two companies. While the news came as a bit of a surprise, what’s not surprising is the growing importance of mobile technology, as further demonstrated by the huge growth of QR code marketing in the last year.
(For the uninitiated, a QR code (quick response code) can be scanned using smartphones such as iPhones and Android handsets. Once scanned, the codes can send people to a website, provide a coupon code, and more.)
While Verizon is offering gift cards to owners of older handsets to help them get with the times, many people have already begun to embrace nascent mobile technologies on their own. This is evidenced no better than by the accelerated adoption of QR code marketing. Believe it or not, QR code scanning saw a 4,549% increase in usage from Q1 2010 to Q1 2011, and that number will only get higher as more people start using smartphones.
QR code marketing is quite literally changing the face of promotional products. In addition to their business name or slogan, more companies are opting to include QR codes on the custom promotional gifts they purchase, thus turning the item into an interactive product. Let’s take a look at some wholesale custom goods that would be ideal for QR code marketing.
QR code marketing is currently the most prevalent form of mobile advertising, and the items mentioned above are just a few of the promotional items on which you could put a QR code. Our experienced sales team can assist you in thinking of other ways you could use a QR code to startling effect. Please phone 800-554-0127 or Live Chat with a promotional expert for additional assistance.
Header image from Flickr member CoCreatr.