Today, we will look at some reasons why QR codes for business are a must-have for any company looking to stay current with technological trends.
For the unitiated, the Wikipedia article delivers a succinct definition of QR codes:
“A QR Code is a specific matrix barcode, which can be read through dedicated QR barcode readers or camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, a URL, or some other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.”
To the layperson, that definition may be a bit more confusing than just seeing a black-and-white box with a bunch pixels in a store or magazine. So let’s talk about the application of QR codes. That should help clear up confusion.
ReadWriteWeb’s article on the ways small businesses use QR codes is worth examining in depth.
Companies all over the world are starting to tinker around with business QR codes. Publications like the San Francisco Business Journal have started adding QR codes to their articles that will link readers to information pertinent to the article.
Likewise, the Commercial Appeal, an upstart news publication based out of Memphis, TN has started sprinkling QR codes throughout their paper, allowing readers access to a variety of digital content, ranging from Dilbert cartoons to answers to that day’s crossword puzzle.
Accessing digital content isn’t the only use for QR codes. Before going nationwide with its mobile payments system, Starbucks created an app that utilized QR codes that could be scanned and worked like a Starbucks gift card. Although the company ended up using the PDF417 barcode instead of QR codes, that they used QR codes at all shows their viability and flexibility to businesses.
Mobile advertising is the next big thing, and QR codes are just the beginning of the mobile revolution. Tying QR codes into your marketing plan, along with location-based social networking, can turn a customer’s visit to your business from a one-way interaction into a two way conversation.
In case you were wondering, the QR code above takes you somewhere special. Go to http://www.mobile-barcodes.com/qr-code-software/ to find out more about some of the different QR code readers available on the market. Want to make your own QR code like the one above? Visit http://qrcode.kaywa.com to get started!
InkHead would love to help you order Custom Imprinted Logo Products imprinted with QR codes for your business. Please give us a call today at 800-554-0127 to get started.