Everyone is familiar with the idea of handing out embroidered caps, custom shirts, and promotional pens to enhance awareness of your company or brand, but have you ever considered giving your clients a promotional food item instead?
Other, non-perishable promotional items have run the risk of being filed away and forgotten by your customers, whereas food items are generally consumed within a month of being received. This makes them a perfect gift for the holidays, especially if you want your customers to call you back before the end of the year.
Perhaps Packaged Facts published Don Montuori said it best in an interview with Media Post on the subject of food gift-giving:
“Specialty foods are the main component of food gifts and baskets because people want to give gifts that are unique, personal, indulgent, convenient and fun, as well as likely to be used by the recipient…and for many consumers, buying specialty foods during a recession is an affordable luxury that meets their criteria for an ‘ideal’ gift for others, or even themselves.”
Don is particularly referring to food baskets and gifts that include food items other than chocolates, candies, or cookies; however, the impact from a food basket is similar, regardless of what’s inside. More importantly, most food gifts come in reusable tins or boxes, so your customers will see your brand even after they’ve eaten what was inside.
Although InkHead does not yet have too many specialty-food baskets to choose from, we do have a number of traditional food-gifts available, such as Promotional Pretzel Tins, Personalized Bags of Nuts, and Custom Candy Containers.
According to ASI’s recent Global Advertising Specialties Impressions Study (which we referenced in our 2010 ASI Power Summit recap), promotional food gifts generate less impressions than most other promotional products, but their impact is felt more keenly than that of a promotional cap or custom shirt. As we’ve mentioned here already, Republicans are 1.5 times more likely to accept a promotional food item, so bear that in mind when deciding what to buy for clients in “blue states” and “red states.” Most importantly, custom food gifts have a limited shelf life, so be sure that your clients will be around to enjoy the gift. After all, there’s nothing worse than stale snack foods.