I recently encountered a promotion from Newcastle Brown Ale. And by “encountered,” I mean that I brought a case home with me. To get a better look at the promotion, of course. The box was marked with “Your Beer. Your Label,” and a packet of black and white labels was stuck to the inside. After some research, I learned that (A) the promotion was part of a label redesign contest and (B) they stopped accepting entries three weeks ago, which tells me that someone needs to rotate their beer stock a bit better.
Newcastle drinkers were encouraged to redesign the label via design software and a downloadable template, or the old-fashioned way by coloring in the labels included with cases of Newcastle. Submissions were then voted on, and soon the winning design will be displayed on Newcastle’s website. Unfortunately for the winner, the public display of the winning design seems to be the only prize. No limited run? If you change your mind, Newcastle, we’re here to help.
Ready to design some labels of your own? Check out our stock Promotional Stickers, or create a custom shape!