A Norwegian mobile phone dealer sought a way to attract potential clients who were still using standard fixed phone systems. This great direct mail piece focused on the idea that the holdouts weren’t afraid of technology, but rather that they simply loved their traditional phone handsets too much to surrender them. The old-school receiver came with adapters that allowed it to attach to common cell phone models in order to help the recipient adjust during the “transitional period.” It’s the perfect attention-getter, and the devices are sure to generate lots of conversation in the offices where they are received.
For those of you who have already joined the cell phone revolution, check out our selection of Custom Cell Phone Accessories.
Via Ads of the World.