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Corporate Gifts Buying Guide

Posted December 14, 2010

Corporate Gifts Buying Guide

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Contents

Why Buy Corporate Gifts?

St. Francis of Assisi once said, “For it is in giving that we receive,” and that adage is no truer than when it comes to corporate gifts. After all, corporate gifts are a great way to show your gratitude to both your employees and coworkers as well as your clients and customers.

A thoughtful executive gift to your employees will show them that they are valued and hopefully encourage them to continue their hard work for you. An unusual corporate gift will also go a long way in building enduring relationships with your preferred vendors. Give those prodigal customers a unique corporate gift to remind them how great your product or services are. Above all, a well-chosen corporate gift will promote goodwill for your company or organization among both your staff and your customer base. So don’t seek out a cheap corporate gift. Spend a little money and give those closest to you something they’ll love.

Corporate Gift Ideas

InkHead has corporate gifts to fit any budget, but here are some of our most popular corporate gift categories:

Coffee Gifts

What office isn’t complete without coffee? Over half of all American adults admit to drinking coffee daily and roughly an additional 25% drink it occasionally (source: http://www.coffeeresearch.org/market/usa.htm). That’s a great chance for your company or organization to register with your customers every day. Not just for holiday gift-giving, a coffee gift set from InkHead is so useful that it makes a great corporate gift any time of the year.

Executive & Office Gifts

Want to get something with class? Think about getting one of our leather-made executive gifts. Items made of leather or stainless steel have a higher perceived value and thus often resonate more deeply with customers than gifts made from other items. Not only that, but such items generally last longer, thereby giving your item more opportunity to make an impression with your clients.

How to Buy Corporate Gifts

When buying corporate gifts, the most important thing to keep in mind is your intended recipient. If you are buying gifts for a company whose employees spend most of their time on their feet or away from their desk, a desktop organizer may not be the best thing to get. Buy something they’ll use, not something they’ll file away in a drawer and forget. If you some of your clients are animal-rights activists, you should avoid leather or leather-type products, as such a gift may have the opposite effect than what you intended.

Next, think about your cost. If you have a shoestring marketing budget, save executive gifts for only top-level decision-makers and get something a little less fancy for the rest of the staff, such as a promotional food baskets or popcorn bucket. After all, who doesn’t love popcorn?

You should also think about trying to stand out among your peers. If you are in a competitive industry, then chances are that other companies in your space may also be trying to woo the same clients via corporate gifts. That means you should choose a corporate gift that will set your company apart from the rest.

Finally, in a category as broad as corporate gifts, imprint method varies by product, so consult the item description or one of our promotions specialists for further information on how whatever corporate gift you choose will be customized.

Ready to order? Have a question about these products? Please contact us. We can take your order over the phone or answer any questions you may have.

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