Try enclosing one with your holiday cards and get ready for 2008 with InkHead!

Note: May require bigger pockets.

A Norwegian mobile phone dealer sought a way to attract potential clients who were still using standard fixed phone systems. This great direct mail piece focused on the idea that the holdouts weren’t afraid of technology, but rather that they simply loved their traditional phone handsets too much to surrender them. The old-school receiver came with adapters that allowed it to attach to common cell phone models in order to help the recipient adjust during the “transitional period.” It’s the perfect attention-getter, and the devices are sure to generate lots of conversation in the offices where they are received.

For those of you who have already joined the cell phone revolution, check out our selection of Custom Cell Phone Accessories.

Via Ads of the World.

Chopsticks: almost as effective as a spoon.

I love clever direct mail advertising! This piece for Scandinavia’s Langley Travel (known as “the skier’s travel agency”) was sent out to existing customers to remind them of the upcoming ski season in Japan. By focusing the campaign to existing clients, Langley knows they’re reaching their target market. The miniature ski bag embroidered with Langley’s logo contains chopsticks imprinted with “Niseko, Japan” and Langley’s booking phone number.

By combining an item instantly recognizable to the target audience with an item directly associated with the message, Langley was able to deliver a very focused and memorable piece of advertising. Even if a client wasn’t interested in this particular trip, they’d certainly remember the promotion and the agency that sent it. But why stop with just the direct mailer?

We have some great Custom Promotional Travel Accessories that would be perfect thank-you gifts to send to clients who followed through from the mailer with a booking.

Via Ads of the World

No starch required!

What a great concept for a Promotional Mouse Pad!

A laundry/dry cleaning company used these to promote their ironing services. Custom computer accessories are an effective advertising product for nearly any business. Think about how much time per day you spend on the computer at work and/or at home.

Chances are that your customers have similar habits, so Custom Computer Accessories featuring your logo are sure to be used and seen daily. When your message is presented in a highly visible and unique way, you have a greater chance that your business will stay top-of-mind with your customers and prospects.

Another point to consider: imprinted mouse pads are flat and lightweight, so they’re perfect for direct mail advertising!

Now, if someone could get to work on inventing a mouse that really does iron clothing…

Via Ads of the World