The 2013 Promotional Product Industry Year in ReviewPosted January 2, 2014 | Promotional Products, Promotions by Theme or Event, Tips and Trends from the Experts
Top brands. Fresh products. Cutting-edge technologies and materials. 2013 was a banner year in the promotional products industry. Here’s a quick look back at the details that made this year such a memorable one.
PPAI Study Show 88% Recall on Advertisers
The Promotional Products Association International, the premier resource for the promotional products industry, released the results of a landmark study on promotional product effectiveness. The study, The Influence of Promotional Products on Consumer Behavior, revealed that:
- 88% recall the advertiser on promotional items
- 85% do business with the advertiser after receiving a promotional product
- 53% use promotional items at least once a week
- 47% keep promotional items more than a year
Mergers and Acquisitions Abound
Mergers and acquisitions in the industry mean that manufacturers have more capital on hand, removing the lack-of-stock issue. Production time across the industry has decreased dramatically–with an estimated 3 day or less production time on 70% of all orders
More Educated Consultants Industry-Wide
While the overall number of consultants in the industry has declined, the education each of them receives has increased leading to a better trained work force. That means your promotional products consultant can make smarter suggestions for items and services that will grow your brand faster.
Online Store Minimums Decrease
Marketing departments looking to create an online store have seen minimums decrease significantly. It no longer takes a large initial investment in stock to get your online store off the ground. The money that is saved with smaller minimum investments can be put towards marketing and market positioning.
The year 2013 was definitely a big brand revival. Many of the best names in commercial products and apparel lent their logos to a variety of promotional products–transforming items from common tchotchkes into brand-building keepers.
Adidas. One of the athletic mainstays, Adidas offers prime products for the golf set–including caps, polo shirts, outerwear, and golf accessories
Brookstone. What started out as a mall-based company has created a massive online following with products for the home and the office
Built. This New York-inspired retailer encourages you to ‘Eat, Drink, and Play’ with an exclusive line of gifts for him and her
CamelBak. The hydration authority has dug itself a niche with the biking, running, and X-Game sets–its flagship products include backpacks and water bottle items
Oakley. The sunglasses titan has added apparel, backpacks, footwear and watches to its cadre of cool products that are in demand
OGIO. Another collection of sleek products, OGIO dominates the golf, back pack, and travel luggage markets with both style and sensibility
Ray-Ban. Here’s a company that sticks to what it does best–the absolute top-shelf for sunglasses, lenses, and other optic devices
Thule. From bike carriers to roof racks to laptop and tablet cases, Thule has carry solutions for your toughest challenges
A bevy of ingenious products made 2013 a year to remember. From technology accessories to carry-alls, efforts to make life safer and more convenient have yielded an impressive display of ingenuity. Here is a quick look at the new products that turned heads in the past year.
Portable chargers. Ever since the mobile phone has become the center of the universe, portable power has become increasingly pertinent.
Security-approved bags (airport and stadium). New regulations in the airport and in stadiums across the country have given rise to the see-through bag.
Infusers. In an effort to make water tastier, fruit infuser bottles position sliced fruit into an inner compartment for a steeping action that tastes delicious
iPad, iPhone and tablet accessories. Technology accessories took center stage this past year, giving users an enhanced digital experience
Reusable plastic cups. The party cup goes ecofriendly with a reusable version–enjoy all of the personality with none of the waste
Mason jar drinkables. In a nod to the rustic wedding, mason jar designs took command of the drinkables market
Cutting-edge Technology and Materials
2013 also saw the introduction of contemporary technologies and materials. Products are lighter and more durable than ever before. Materials are also smarter–making life safer and more comfortable as a result. Check out these new technologies and materials that marked the year in review.
Antibacterial. Featuring but pens and shirts with treated surfaces to prevent germs and odor, antibacterial products continued to be hot sellers in 2013
Eastman Tritan/co-polyester (BPA-free). Perhaps the biggest (and best) change in the drinkables market, this material eliminates toxic threats
Moisture wicking. Sweat removal remains popular with the athletic set, and is found on everything from apparel to towels and beyond
Neoprene. Once limited to divers, this pliable, durable material is being used for bags and cases of all types–used in personalized coolers and koozies for its insulating properties and adds a ‘cool’ factor to almost any product