Many forget what a critical role that sincere, honest recruitment plays in keeping our armed forces populated by quality men and women. There are so many critical needs in every branch of our military that a strong recruiting program is vital to the protection of our way of life. One of the ways recruiters improve their admission rates is to personalize the commitment. And military-themed promotional products can enhance that effect exponentially.
In short, enlistment is at healthy levels. The combination of nationalism–sparked by current wars and the decade anniversary of 9/11–and an uncertain, unforgiving economic environment has encouraged thousands of people to enlist in one of our armed forces branches.
Recruiter’s Never Lie, a military recruiting watchdog, reveals some noticeable trends in Department of Defense enlistment statistics:
What’s the secret to their ability to remain at full strength? They create a personalized recruiting experience that includes promo products with a military twist.
OK, so you might not consider custom promo items as a vital piece of the enlistment formula. But consider this–a custom Army t-shirt given to a woman considering a career in special ops might encourage her to take that next step.
Here are a few military recruiting event ideas that include product giveaways:
Virtually any public event that attracts young, able men and women is a good time to put together an order and improve the experience for everyone involved.
Before you place an order, keep in mind that the products you select should have quality characteristics: large print area, durable, and relevance. The branch is displayed prominently in a strong font. The colors are muted earth tones that are quietly attractive. The product itself encourages daily use and permanence.
We suggest the following product categories to extend the military brand and make an impression:
These might seem like old school giveaways, but they have become the stuff of American lore–symbols of a life spent defending this country and protecting the people and principles such a noble commitment represents.