Federal health and wellness departments are among the best resources open to Americans for information on topics like nutrition, exercise and medical conditions. From the U.S. Department of Health and Human Services to the Centers for Disease Control and Prevention, these agencies are rife with information for workplace wellness programs, clinics and individuals.
But getting the word out there about government health promotion can be a challenge. Sometimes, a few marketing initiatives based on current product trends can help.
What custom giveaways might work best for government health promotion?
Consider your audience. If you’re pushing federal health programs and information at a college campus, promotional T-shirts might be the best way to go. But don’t discount fun giveaway items like Frisbees, either.
For young kids and parents, you can promote better public health with educational promotions, such as custom coloring books covering topics like dental care, healthy eating and basic fitness.
Trying to jumpstart a workplace wellness initiative? Why not hand out promotional water bottles to participating employees. You can print some wellness program achievement statistics from the CDC to help spur excitement. With hydration covered, why not make another generous offer with travel mug giveaways, so workers can think about hitting the gym and eating better even during the morning commute.
Of course, certain promotional products make for superior seasonal or holiday options. Trying to spread awareness about skin cancer? Promotional sunscreen could be a strong product choice. Want to encourage people to eat fresh, organic produce? Give them stylish tote bags for the local farmer’s market.
There’s also the reliable custom pen, consistently one of the most popular promotional products out there. Small but mighty, pens are a totally reliable way to get the word out about government health promotion.
An effective marketing campaign should galvanize a large group into action, and keeping your ear to the ground for the right product trends can help you do just that. Public health is a broad topic, so consider your audience and tailor your product choices to that demographic. Then watch your message spread, improving health and wellness as it goes.