How to Attract New Customers to Your BusinessPosted May 24, 2013 | Tips and Trends from the Experts
You’ve got a client base, you’ve got a product you believe in, you’ve even got a brand that’s brought you a degree of attention. But the goals of all businesses are to grow, to increase revenue and to building a larger loyal following. In order to do this, you need to attract new customers.
Some business owners can feel stuck when it comes to taking company-wide steps to expand the client base. It’s not quite the same as establishing a brand, but it requires a lot of the same techniques. Still, no one wants to redefine their image. If it’s not broken, why fix it?
With these tips, you can use the tools at your disposal – networking, promotional products and word of mouth – to expand your clientele. Rather than rebranding yourself, redefine what you’re capable of.
5 Steps on How to Attract New Customers
- Keep building your brand: Don’t stop building your established brand as you move forward into this new phase. Stay consistent and let your image grow organically. See where your sales are, what kinds of demographics you appeal to, and tailor your brand toward that. Drastic changes probably aren’t necessary.
- Get your fan base involved: As every business – small or large – knows, word of mouth is still one of the most effective marketing boosts a brand can get. Encourage your customers to spread the word, but do it with assurance. You’re not asking for help, instead you’re asking them to represent the brands they love by sporting promotional T-shirts. Show your customers appreciation with great custom gifts and they’ll do more than stand behind you: they’ll help your company market itself and bring in new customers.
- Take a few, small marketing risks: However, chances are that your fan base is mostly going to pull in more consumers from its own demographic. Millennials rope in other Millennials, while Baby Boomers do the same with their generation – and so on. If you’re hoping to reach an entirely new demographic, you’ll have to take a few small marketing risks. Find your new demographic that you want to focus on, figure out how best to reach them, then launch a miniature marketing campaign. Tailor your tactics. For instance, you may want to use promotional magnets if you’re targeting homeowners or small offices – somewhere with a fridge, so your magnet is a regular reminder of what your business has to offer.
- Redesign your website: Websites these day can go stale within a year. As you grow, it’s important that your web presence stay at least three steps ahead. This includes your social media profiles, but it primarily means your home site as well. To stay in trend with what looks most professional on the web today: be clean, use large images and never muddle a page with too much text – start a blog section for that. Make your info clear, so that it’s immediately accessible on any page, and optimize for mobile as well.
- Launch a new product or second service: Rather than a marketing technique, this decisions is a larger business tactic. However, if you want to draw in new customers, offering an entirely new product or service is one way to do it. Take advantage of the product launch to put together a big event. Build hype, assemble a killer new press kit (custom pens are a must) and reach out to both your current customer base and the one you hope to gain.
What tips do you have on how to attract new customers?
How do you draw in new customers? What tactics work the best for you? Are promotional products a method you’d suggest for redefining a brand? Let us know!