10 Promotional Product Dos and Don’tsPosted January 22, 2013 | | Tips and Trends from the Experts
10 Promotional Product Dos and Don’ts
- DO know your audience. Make sure the gift fits the individual or group – custom golf balls for your IT team? Maybe not.
- DON’T randomly go in for hygiene products. Unless you’re a doctor or dentist that is. Otherwise, personalized toothbrushes might be misconstrued.
- DO promote your values. Love American-made products? Purchase great promotional items that reflect this. Cotton Ts and sports apparel produced in the U.S. make for patriotic choices.
- DON’T get too holiday-centric. When it comes to December’s host of holidays, spread yourself out evenly and don’t get religious. Remember that values and beliefs are different things that coexist.
- DO choose quality over quantity. Just ask anyone who’s supersized a burger meal as opposed to heading out for a fine steak. Quantity does not win out over sheer quality.
- DON’T think that one size actually fits all. No matter how high the quality, a little quantity is best here – or pick an apparel product less dependent on size issues, like baseball caps.
- DO give gifts. Who doesn’t love a specially-chosen personalized gift? Designer pens, gorgeous desk clocks and premier golfing equipment all make great options.
- DON’T forget about little kids. When making a present of promotional items to someone with little kids, don’t pick anything conveniently bite-sized.
- DO plan giveaways. Custom giveaway items are great opportunities to invest in larger quantities of great promotional items that’ll spread your brand name far and wide.
- DON’T get overtly political. Whatever event you’re hosting and whatever items you plan to give away, try to stay bipartisan with promo items like American flags and VOTE! stickers.
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