Who Responds Best to Promotional Pens?Posted November 14, 2012 | Promotional Products
Who doesn’t love getting stuff for free? Well, the answer to that seemingly obvious question won’t surprise many people – no one! You could ask anyone you know – from the kid who mows your lawn on the weekends to your “beloved” mother-in-law – and chances are every one of them would tell you that they’ll accept any custom promotional products as long as they’re free. Sure, it might not be the same as getting presents on your birthday or around the holiday season, but free is free after all.
Luckily, businesses are well aware of the appeal that promotional items have on existing and potential customers. This is why doctor’s offices, retail outlets, corner cafes and even corporate offices never miss a beat to pass out a few custom koozies or promotional coffee mugs. However, there is one question left unanswered in the world of free stuff, and it’s one that businesses would certainly like to know the answer to – who responds best to promotional items? In particular, whose patronage can you count on when you pass out promotional pens?
Background on pens
When you’re in need of a versatile promotional item that people are guaranteed to use in their daily lives, you can’t go wrong with an attractive pen. Customers are always looking for a trusty writing instrument to keep with them, and if you offer them a quality product, it may even become their pen of choice.
So who are the most likely to make a promotional product from your business their favorite pen? Counselor magazine reports that political persuasion could have something to do with it, as apparently a greater number of registered Democrats own promotional pens than Republicans or Independent voters. Additionally, women are more likely to use these items than men, while Hispanics are more likely than Caucasians or African Americans. And for the country that loves promotional pens the most? Sorry, Canada, America and Great Britain, but Australia is the clear leader in the pack.
Effectiveness of promotional products
Knowing that you know which people are eating up your promotional products, you might be wondering exactly how effective they are at impressing brand recognition for your business. Well, the research shows that custom items of all kinds can be significantly influential. For instance, CPIResources.net notes that a study conducted by the Advertising Specialty Institute in 2008 found that promotional items net a $0.004 per impression, which is actually more effective than any other form of advertising.