What Qualities Should You Look for in Promotional Apparel?Posted November 13, 2012 | Tips and Trends from the Experts
If you’re looking for a way to supplement your advertising strategies and attract a greater number of customers, you’re probably considering purchasing custom promotional products like personalized coffee mugs, pens and refrigerator magnets that sport your business’s name and logo.
However, you don’t need to stop your effort here. In fact, one of the greatest growing trends in this area is promotional apparel. That’s according to HealthyLifestylePlus.com. While everyone appreciates a nice beer koozie or bumper sticker, garments like T-shirts, tank tops, sweat shirts, scarves and winter hats are far more likely to be used by customers on a regular basis – giving them a spare shirt to wear while simultaneously promoting your business.
3 Qualities to Look for in Promotional Apparel
To make sure you get the very best products to offer your existing and potential customer bases, here are a three key qualities you should be looking for.
Versatility: Where can they wear it?
People love to have choices, and you should do your best to meet that desire by offering a diverse range of products for them to choose from. Sure, you could keep costs lower by only picking out a single T-shirt design for your business, but you’ll be more likely to entice interested shoppers with an array of garments and designs. Consider a couple of different styles of artwork for your promotional apparel as well as a variety of garments ranging from T-shirts to long-sleeve shirts, hats, sunglasses, gloves, socks, sweat pants, jackets and more.
Durability: Will it last longer than the first wash?
Once you’ve managed to get your customers to take your promotional apparel home with them, you don’t want items unraveling after the first wash. The clothing you provide should be able to last for many years without significant wear or colors fading. Promo Marketing Magazine notes that this is another rising trend in custom apparel for 2012, since many people are looking for affordable garments that will look good and last for years to come. If a T-shirt becomes ruined after a short time, it’s a waste of time and money on your end as well.
Comfort: Will they want to wear it?
Beyond apparel that looks good and lasts for a long time, it’s also important to keep in mind how comfortable these items are. Even if a T-shirt won’t lose its color for many years, that won’t mean much if it’s too itchy and stiff for people to wear comfortably. By placing a premium on soft fabrics, you’ll have a better chance of your company sweatshirt or windbreaker becoming a favorite item in a customer’s wardrobe.