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When Are The Best Times to Offer New Promotional Items?

Posted October 23, 2012  |  written by  |  Tips and Trends from the Experts

When Are the Best Times to Offer New Promotional Items?

If you’ve already decided to make custom promotional items a part of your business strategy, you’ve taken a positive step toward spreading the word about your establishment and attracting potential customers. But while it doesn’t hurt to keep offering the same personalized pens or custom koozies throughout the year, you may want to switch things up a bit to keep your customer base on its toes.

 

However, constantly purchasing new promotional items to distribute for free can get a bit pricey, so you’ll want to time these efforts for the greatest effect. Here are a few occasions and events to keep in mind when distributing items like customer water bottles and custom coffee mugs.

 

Seasonal shift

The start of any new season is an exciting time, whether it’s spring, summer, autumn or winter. Each change in the seasons marks the start of new weather, outdoor activities and decorations. For instance, autumn is noted for it’s crisp breezes, vibrant foliage and harvest accents while spring is a time when flowers are blooming, the sun warms up the temperatures and green is everywhere. Offering seasonal promotional items that coincide with these different times of year is always a good idea.

Holidays

Much like the seasons, every holiday has it’s own appeal. And between major events like Halloween, Thanksgiving, Christmas, Hanukkah, New Year’s Eve, Valentine’s Day, Easter, Independence Day and Labor Day, you certainly won’t run out of occasions to get your establishment in the holiday spirit with business promotional products. You can offer stockings around Christmas, American flags for the Fourth of July, colorful masks on Mardi Gras and candy on Halloween. People are always looking for added ways to celebrate around the holidays, and free gifts from your business are sure to generate some goodwill among potential customers.

Business events

If you’re looking to attract new customers to your business, throwing unique promotional events is the way to go. For instance, offering half price entrees on Wednesday night or converting your entire menu to super-spicy food is great for luring in new clients to your restaurant, while major sales and discounts are perfect for a retail store. And while you’re catering to new customers with these impressive deals and events, be sure to have plenty of promotional items ready as an added thank you.

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