Why should you buy company logo pens?Posted September 18, 2012 | Promotional Products
Why Buy Company Logo Pens?
There’s a reason why promotional pens are consistently the most popular promotional product category year after year. After all, at some point in your day, you’re most likely going to reach for a pen to jot down a phone number, make a quick note, or sign a form or check. But don’t just take our word for it.
A 2008 Advertising Specialty Institute study of how business people use promotional products revealed the following:
- Promotional writing instruments (such as company logo pens) were the most memorable promotional item, with 54% of respondents stating they owned at least one.
- 62% of the respondents did business with the advertiser on a promotional product after receiving the writing instrument
- Of the promotional products end users kept, 81% were kept because they were considered useful.
What could be more utile and discernible than a pen? Custom pens are a cost-effective method of putting your company’s or organization’s name in the hands of your clients and prospects—literally. And because there’s a promotional pen to suit every budget and purpose, it’s no wonder so many businesses choose them as an integral part of their overall marketing strategy.