Something New at InkHeadPosted April 1, 2011 | | About InkHead.com
InkHead: (Almost) Always Under Construction
Here at InkHead Promotional Products, we’re always making little tweaks to the site in an ongoing effort to bring you the quickest, easiest, and smoothest shopping experience we can. This effort has not gone unnoticed by our industry; we’ve won the Promotional Product Association International (PPAI) Best of Web award the last two years in a row, and we hope to continue the trend into the next year. As part of our latest minor update, we have linked blog posts, buying guides, and FAQs directly to their appropriate product pages.
Under this heading, you will find the five most recent blog posts that either mention or discuss at length the product category you’re viewing. For instance, when you’re viewing InkHead’s selection of Custom Pens with Logo, you will now see all of the blog posts that I have written about promotional pens, including the article from a few days ago. This should make it easier for you to find product highlights, get ideas for your next promotional campaign, or read more about each of the promotional product categories we offer.
It may sound technical, but you can think of the InkHead Knowledge Base as your help center, where you can find extended articles about many of our most popular product categories. The purpose of the buying guides is to give you an idea of why you would want that particular product as well as the different things you’ll need to watch out for when buying that product. For instance, our Pens Buying Guide explains some of the different types of pens InkHead carries as well as some of the benefits and drawbacks to most of the materials available for each our pens.
Note also that the Buying Guides are always a work in progress; if you find one to be lacking in information, please let us know. We will make every effort to improve the guide to your liking.
In addition to recent blog posts and buying guides, we are also adding frequently-asked questions to each of our product categories. Currently, FAQs are available for our Personalized Pens, Custom Tote Bags, and Promotional Sport Bottles, and I am currently composing a batch of FAQs for our Customized Coffee Mugs.
To view them, simply click on the question, and the short answer will appear. If you wish to hide that FAQ, click on the question again, and the answer will disappear. Remember to click the “Read More” link on any question for which you would like to read the more in-depth answer, which in many cases also includes a screenshot.
The Bottom Line
The site architects and designers here at InkHead are always proactively making improvements to all elements of the InkHead site, ranging from modifying the database in the name of improving site performance to shortening the site URLs, making it easier for you to share products with your friends and colleagues.
One of our (more specifically, my) ongoing projects is to standardize every product page with related blog posts, buying guides, and frequently-asked questions. We hope that these little improvements will make shopping for Custom Promotional Products as quick and as painless a process as possible. If you have any questions about purchasing promotional apparel and goods for your next marketing campaign, please give us a call at 800-554-0127 anytime between 9 AM and 8 PM ET Monday through Friday to speak with one of our Promotions Specialists. They can answer any questions you may have, make product recommendations, and provide valuable insight into your promotional campaign.
If you have any feedback (good or bad) regarding the blog posts, buying guides, or FAQs, please leave me a comment. I would appreciate it.
InkHead is on Twitter! Follow us at @inkheadpromos!
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