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Walk Straight with Custom Compasses

  • Posted January 28, 2011
Walking Blindfolded

Photo by Jan Souman/Max Planck Institute for Biological Cybernetics

Walking Straight May Be Harder Than You Think

Not too long ago, I heard an interesting article on NPR as to why we as humans cannot walk in a straight line whenever our vision is impeded. To test this phenomenon, German research scientist Jan Souman blindfolded his subjects and told them to walk in a straight line. Regardless of the terrain, his test subjects could not walk in a straight line when blindfolded. Souman also performed his experiment in the Beinwald forest of Germany, without blindfolds. When the sun was blocked by clouds, his pedestrian subjects could not maintain a straight line of any sort, but when the sun was out, the walkers were able to maintain a straight line with relatively little effort.

This indicates that we as humans need some sort of external focal point—such as the sun, a mountaintop, or the moon—in order to maintain walking in a straight line. The article then digs deeper into why humans can’t innately keep a straight line. It’s really interesting stuff, so if you have an extra moment, head over to NPR and read or listen to the article in full.

Suppose you don’t have an external focal point. That’s when an item like a Customized Compass comes in handy, and here at InkHead Promotional Products, we have several promotional compasses from which to choose.

Custom Compasses from InkHead

Custom Compasses First up, our hottest-selling compass, the Oval Compass Key Ring, which features a relatively large imprint area, a ring for the recipient’s keys, and a water resistant compass.
Promotional Compasses If you want to give your target audience a gift that’s more than just a promotional compass, look no further than our 13 Function Compass Tool, a handy little device that includes 2 flathead screwdrivers, an LED light, a corkscrew, a mini Phillips screwdrivrer, a bottle opener, a can opener, a knife, a pair of scissors, a split ring, a nail file, and an awl—in addition to a compass. June 2011 Update: This item has been discontinued. Please contact us for assistance in locating a suitable alternative.
Customized Compasses Looking for a personalized compass that’s a little less extravagant but still useful? Our Whistle Key Light with Compass is just the thing. Like the name implies, this little guy includes an LED and whistle, so if one of your recipients finds herself or himself lost, he or she will have a way to alert others.

The Bottom Line

Although we may not be able to walk in a straight line without some kind of external marker to follow,  items such as Custom Promotional Compasses can come in handy at times when we are lost without a guidepost. Pick some up today and lead customers into your business.

Remember that all Business Promotional Products featured in this post are subject to availability, so please contact us before ordering to ensure that we can sufficient stock for your order.

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