Beer & FootballPosted January 25, 2011 | Promotional Products, Promotions by Theme or Event, Tips and Trends from the Experts
Greetings, dear readers. I apologize for the lack of updates over the past few days, but alas, there is little time to rest in the hustling and bustling world of promotional products. In addition to preparing the winter catalog, the site engineers here at InkHead made some significant site updates, and so I have spent the last two days updating URLs in our knowledge base. Be sure to check back tomorrow when I will discuss the changes to the site more in-depth. For now, however, I would like to discuss a couple events from the past two days.
1/24/1935: First Can of Beer Sold in the US
Yesterday, January 24, marked the 76th anniversary of the first sale of canned beer in the United States. Although brew purists have long bemoaned the sale of beer in cans, canned beer protects their precious contents from light much better than bottled beer. In fact, this is the only reason that most beer bottles are brown; they help occlude light better than clear bottles.
While I’m not sure how long after the first can of beer was sold that the first beer koozie was sold, but surely it cannot have been that long. Ever since we’ve had beer, we’ve been doing everything in our power to keep it cold.
If you want to read more about the early history of canned beer, be sure to check out this article. While we are talking about beer, let’s talk about an event where you are sure to enjoy some beer while also seeing several ads for it.
Super Bowl XLV
Yesterday was also the first day that the match-up for Super Bowl XLV became official: on February 6, 2011 at Cowboys Stadium in Arlington, Texas, the Green Bay Packers will take on the Pittsburgh Steelers. Regardless of which team you like, this year’s Super Bowl is sure to be a good one.
For marketers, the Super Bowl also marks the chance to kick-off new national advertising campaigns with a commercial. According to a recent New York Times article, FOX reportedly sold out of advertising space in October, some three months before the big game. The asking price for 30 seconds of airtime? Around 3 million dollars.
Pretty daunting, huh? Well, it’s a good thing you’ve come to InkHead! We offer much cheaper ways of getting your company noticed.
Custom Koozies from InkHead
Time to bring it all together. If you are thinking of putting on a massive Super Bowl party for your company or school, then think about snagging some Customized Koozies. They will help promote your company while also keeping people’s beverages from getting warm too fast.
|Here’s your basic model, the Foam Can Coolie Koozie. Not only will it keep the Buds cold, it will keep the recipient’s furniture from getting ruined by water rings.|
|If you think your intended audience will scoff at a koozie made for canned beer, then step up your game with the Bottle Buddy, a koozie designed specifically for bottles. Not only will they keep the beverage cool, but they will also protect the bottle from breaking in the event someone drops it.|
Dealing with the Ultimate Fan? Our Football Can Holder (shown above) will let everyone know what’s most important while also letting everyone know about your company. We also offer koozies in the shape of basketballs, so stock up on some for your March Madness party!
The Bottom Line
Some may say that without beer cans, the koozie may have never been invented. Others may say that without beer, football would never be as enjoyable as it is now. In any event, football and beer go together like peas and carrots, and Imprinted Koozies are a great way to promote your brand while also promoting a fun time. Customized koozies also make great wedding favors, so if you are planning to tie the knot sometime soon, then you should plan to pick up some koozies, too!
Remember that the quantities on the items featured in this post are limited, so be sure to check with us before order to see if the item you want is in stock.