Chances are that you have received business promotional items or corporate gifts at some point in the past, and you probably already know them by one of their many nicknames—swag, giveaways, promos, logo gifts, and so on. Simply put, these items are products such as personalized pens imprinted with your business's or organization's logo, brand, or messaging.
Business promotional items like custom coffee mugs are generally used to commemorate company events, build brand awareness at conventions and trade shows, and strengthen business relationships during peak or slow times of the year. Corporate gifts are often given to customers or employees to show appreciation, to generate interest, or simply to reward a job well done.
Numerous studies have shown promotional items such as custom tote bags are effective in improving brand recall through repeated exposure, and they create a favorable impression of your company among recipients. In fact, 2010 Impressions Study from the promotional product industry group Advertising Specialty Institute found that behind writing instruments and apparel, calendars are the most popular product category. The best business promotional items are those that appeal to the aesthetic of your audience, encourage reuse, or have a high perceived value.
InkHead sells a huge range of promotional items, ranging from mainstays like apparel and custom water bottles to trendier new items such as sunglasses and tablet accessories. A number of variables—such as your target audience, the time and place of your event, the time of year, and most of all your marketing budget—will dictate which of our products will work best for you.
So are you ready to start growing your business? Join the thousands of other happy InkHead customers and order your corporate gifts and business promotional items from InkHead today. And don't forget, the promotional experts from Team InkHead are here to help. If you need assistance at any point during the shopping, customizing, or ordering process, do not hesitate to call us toll-free at 800-554-0127 between 9 AM and 8 PM ET.
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